What organisations say about working with us
Perspectives from people who have been through a Driftwell advisory engagement — what they found useful, what changed, and what they would say to others considering it.
Back to HomeWhat clients say
Perspectives across different engagement types and organisation sizes.
Azlan Hashim
Founder, Petaling Jaya"We did the Brand Clarity Session before a product relaunch. I was sceptical that a single session would move anything, but the one-page summary became the document everyone referenced for the next six months. Short, direct, and actually agreed on."
Brand Clarity Session · April 2025Sarah Chin
Head of Marketing, Kuala Lumpur"The Brand Foundations Advisory helped us put language to things we had understood intuitively for years. The tone of voice section in particular has changed how we brief agencies. Less back-and-forth, clearer first drafts. We noticed the difference within a month of finishing."
Brand Foundations Advisory · March 2025Ravi Nair
Managing Director, Selangor"We ran the full Brand Strategy Programme as part of a wider repositioning. What I valued most was that Driftwell pushed back when our thinking was vague — politely, but clearly. That kind of honest input is hard to get from people inside the organisation who are used to how things have always been said."
Brand Strategy Programme · February 2025Faridah Ismail
Communications Lead, Kuala Lumpur"The session preparation was thorough. We received questions in advance that made us think before we arrived, so the session itself was more productive than I expected. The process felt considered from start to finish."
Brand Foundations Advisory · April 2025Kevin Wong
Co-founder, Penang"Started with the Brand Clarity Session to see if the advisory approach would suit us. It did, so we moved to the Strategy Programme the following quarter. The progression felt natural. Both advisors we worked with were consistent in how they ran the sessions."
Brand Strategy Programme · May 2025Lim Kar Wei
Brand Manager, Kuala Lumpur"Honest and useful. They told us early in the Foundations Advisory that our existing positioning was trying to say too many things to too many audiences. That diagnosis was correct and the framework they helped us develop was noticeably tighter. The brand guidelines get used weekly."
Brand Foundations Advisory · March 2025Engagement stories
Three examples of how the advisory process works in practice — the starting point, what happened, and what changed.
A fintech company repositioning for a B2B audience
Starting point
The company had launched as a consumer product and pivoted to selling to corporate clients. Their brand voice and messaging still sounded consumer-facing — informal, benefits-led, and focused on ease. Corporate procurement teams were not responding to it.
What we worked on
Over four sessions, we clarified their repositioned audience and their actual decision-makers, shifted the tone of voice from casual to considered, and rewrote their core messaging principles to address the questions corporate buyers actually ask.
What changed
The updated guidelines gave their sales and marketing team a consistent language to use in proposals and presentations. They reported stronger engagement in initial meetings within two months of completing the programme.
"What came out of the sessions wasn't what we walked in expecting. Which is probably a sign that we needed it."
— Head of Growth, Kuala LumpurAn established professional services firm undertaking a brand review
Starting point
A fifteen-year-old firm with no documented brand guidelines. Different partners described what the firm stood for in noticeably different ways. New staff struggled to understand the positioning, and the firm was about to hire its first dedicated marketing manager.
What we worked on
The ten-session programme moved through positioning, values, narrative, tone, and application guidance. Partners participated across the sessions, which meant the final framework reflected genuine agreement rather than one partner's preferences.
What changed
The marketing manager joined three weeks after the programme concluded and used the framework as their onboarding document. Within their first quarter they produced campaign briefs that required significantly less revision from partners than previous rounds.
"We are fifteen years old and this is the first time we have all agreed on paper about what we are actually saying."
— Managing Partner, SelangorA startup team aligning before investor outreach
Starting point
A four-person founding team was preparing for their first significant investor meetings. Each founder described the company differently when presenting. They wanted a single agreed positioning statement that all of them would actually use.
What we worked on
A single 90-minute session worked through their positioning questions — audience, differentiation, and what they were not trying to be. The one-page summary produced a positioning statement and three supporting messages the team agreed on before leaving the room.
What changed
The founding team used the one-page summary as the basis for their pitch deck narrative. Investor feedback noted clearer positioning compared to earlier conversations. The team went on to complete the Brand Foundations Advisory in the following quarter.
"RM 500 for a session that stopped us from confusing investors with four different versions of what we do. Easy call."
— Co-founder, Kuala LumpurSuite 22-3, Q Sentral
50470 Kuala Lumpur
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Professional credentials
Marketing Association of Malaysia
Active member since 2019, supporting professional standards in marketing and brand communications across the industry.
Brand Strategy Practitioners Network
Regional affiliate network for brand strategy practitioners across Southeast Asia. Member since 2021.
PDPA 2010 Compliant
All client personal data handled in compliance with Malaysia's Personal Data Protection Act 2010. Data retained only as needed.
Ready to find out what the process looks like for your organisation?
Start with a conversation. We can discuss where you are, what questions you are working through, and which engagement would be the right starting point.